Why customer satisfaction surveys are important Today, we’ll look at some proven ways to turn your surveys into a reliable source of insightful customer information.
That’s why building and deploying an effective and valuable customer satisfaction survey is no small feat. While one of our favorite ways to gather customer feedback focuses on active listening during one-on-one sessions with customers, customer satisfaction surveys provide an opportunity to poll users on questions that might otherwise go unanswered.īut here’s the thing: Customer satisfaction surveys are only valuable if you ask the right questions, in the best way, at the perfect time.